This seedling of H. 'Golden Anniversary' was registered by Eunice V. Fisher of Wisconsin in 1971. It forms a large size (26 inches high by 56 inches wide) mound of gold foliage which turns to green as the season progresses. The leaves are heavily corrugated and deeply cupped. It bears funnel-shaped pale lavender flowers from late June into July.

According to The Hostapedia by Mark Zilis (2009), "Besides an attractive mound habit, intense corrugation, and spring gold color, the deep cupping of each leaf makes 'Crinkle Cup' both intriguing and ornamentally attractive."